I Forgot To Mention These Complimentary Books And Audios

In Monday’s Blog, I Completely Ommitted To Tell You That We’re Giving Away A Set of Best-Selling Books, Plus A Complete Workshop Package… FREE!

You See…I’d like you to receive the following Complimentary Bonus Package, to assist your business…

(Yes… that’s FREE!)

• 10 copies of The Soul Millionaire (Amazon Top 20 Bestseller)… to give to your top 20 clients… (Value £147)
• The complete Workbook/Audio/Transcript package of our recent “IFA Business Revolution” workshop… (Value £97)

So the value of the Bonus Package is at least £244!

But, Why Give The Soul Millionaire Book To Your Top 20 Clients?

Well, I’ll tell you…

Our Adviser Gym clients have found that the book profoundly alters the way their clients think about money and life.
And so changes the quality of discussion between Adviser  and Client.

And What Would You Get Out of The ‘IFA Business Revolution’ Workshop Package (apart from 5 solid hours of audio training)?

• How to avoid the 3 Big Mistakes that cost IFAs a fortune!
• What you can learn about automating your business!
• Why time management is definitely not the solution to your problems!
• How to turn RDR to your very profitable advantage!
• The one Big Skill you must develop, to leverage your profits!

So… How Can You Get Your Hands on This Generous Marketing Development Package?

Simply join us for the “Standing Out From The Crowd’ Workshop

You see… We’ve done it again, with this June Workshop called ‘Standing Out From The Crowd’.

In our view, Marketing (even if you feel you have a Knock-Their-Socks-Off Service Model) will be the critical advantage in the furiously competitive marketplace of tomorrow!

The ‘Standing Out From The Crowd’ workshop is one of a series of 4 Intensive Marketing MasterClass Modules we’ll be running this year.

And we’re offering a 55% Early Bird Discount for this module.

(I know, that’s ridiculous!
But Martin explained how this fitted into our overall marketing strategy.
So, I listened.)

What Will You Learn In This Unusual Workshop?

• How to avoid being lost in the melee of ‘me too’ advisory practices
• How to stand out – and dominate – in the crowded marketplace
• How to attract only the profitable and fulfilling clients you want
• How to lay the foundation for alliances with influential Professional Introducers
• How to leave other New (and Old) Model Advisers in your wake
• How to position yourself as the obvious choice for quality clients 
• Where to start in developing a stunningly successful brand

What Will You Get Out of This Workshop?

• Targeted action plans to help you produce measurable client-attraction results
• Audio recordings of the workshop. Recall precisely what you learned, whenever and wherever you want
• Insights into marketing strategies that have launched brands to world dominance
• Access to real life strategies that will leave competitors confused
• Templates, checklists and workbooks to help you engage your team and monitor progress
• Peer-to-peer networking, benchmarking and team inspiration.

Enough Of The Explanations … Let’s Look At The Headline Facts!

The Dates:…        7th and 9th June
                        9:30 am to 4:30 pm

The Venues:        London and Manchester Airport (respectively)
                        London details here
                        Manchester details here

CPD Points:           10.5 for this workshop. (42 for the whole programme)

 So…Tuesday 7th June…
It’s the Hoxton Hotel, City of London

Thursday 9th June…
It’s The Radisson Blu at Manchester Airport  

The Question Is… What’s The Investment for Your Seat At ‘The Standing Out From The Crowd’ Workshop?

Well… normal price, to attend this module within the 4-workshop programme ? … £445 (ex VAT)

But Hold On! 
Because we’ve created a ridiculous Heavily Discounted Workshop Package for you!

It looks like this…

• Bring A Friend (even from another advisory practice)… Just £394 (ex VAT) for the 2 delegates together!
• I make that a mere £197 each (ex VAT) !
• Which means we’ve discounted the price for each of you by a massive 55% !

Oh… please bear in mind that some seats are already taken.
We only have room for 6 more at each venue.

Apart from which, this Early Bird Package only lasts until 5 pm Friday 20th May!

There’s no question… this is a ‘throwaway’ investment!

So… Why Not Reserve Your Early Bird Seat NOW (while you can)!

To Book Your Place At London … Simply Click Here!
(And don’t forget to confirm your full name – and telephone number)

To Book Your Place At Manchester Airport … Simply Click Here!
(And don’t forget to confirm your full name – and telephone number)

Better Reserve Your Place – Right Now!

And then you can review the whole 4-Workshop Programme here >>>

There’s a new breed of Financial Advisers and Planners who already understand  ”How To Get Clients They Really Want… Lining Up To See Them… On THEIR Terms”

The Question Is… Will You Be Amongst Them?

How Gary Doubled His Fees, Episode #2

Recently, Gary Told His Client That He Was Embarrassed Charging A Fee of 0.5% Per Annum… For What Amounted To Little More Than A Review of The Client’s Investments!

Where’s Gary Going With This Discussion?!
Let’s listen in…

“And what makes me even more embarrassed James is this:
After 6 years, I realise that I know little or nothing about what is truly important to you in your life.”

(By now, James is doubly confused, and asks…)

“How do you mean, Gary?”

(With that opening question, Gary uses simple, powerful coaching processes to reach what lies in the heart and mind of James. He does it quickly and non-intrusively.

He also uses Stephen R Covey’s “Big Rocks” discussion (you have to watch this!) … which helps James express what’s most important and valued in his life.

This is probably the first time that James has ever spoken like this to another man!)

Then Gary Continues…

“Now that I understand how badly you wish to exit from your business, before age 60… I wonder. Do you have a plan to achieve that?”

“Not really, Gary.”

“Because it seems to me, James, that my responsibility is to help you PLAN.
And then to help you take action – in the light of those things in your life which you value most. Those things that are truly important to you!

Wouldn’t you agree, our discussion is not really about MONEY at all, is it?
Surely, our relationship should start with you achieving what’s most meaningful to you in your LIFE!”

And the conversation progresses.

(But what about Gary’s scary comment about the fees?!)

Gary concludes by saying:
“James, whilst I’m embarrassed about receiving 0.5% of your investments, simply to provide an investment review process…

I feel that 1% per annum – to help you achieve your life’s greatest aspiration…
Now THAT’S great value!”

And James?

He looks at Gary, and says: “You’re right! Let’s get on with it!”

Conclusion?
There are those who warn against increasig fees, because it means increasing your workload.

Perhaps.

But, when your client receives the KIND (not quantity) of service which they perceive carries a higher value to them…

… then they’ll pay for that value!

Your thoughts?

How To Get Your Prospective Clients Clamouring For Your Expertise!

Today’s Increasingly Sophisticated and Demanding Consumer Market Requires That You Discover Two Things…

Firstly… It’s Essential That You’re Clear About What You’re Really, Really Superb At… (rather than what you’re just ‘good enough’ at)

Secondly… You Need To Learn How To Get Your Ideal Market To Pay Attention To That Brilliance!

When you can do that…
– That’s when you Stand Out from The Crowd…
– That’s when you attract the profitable attention you need to thrive…
– That’s when your competition is left open-mouthed.

And I Have Two People On My Team Who Are Superb At Helping Advisers Clarify Their Expertise… And Then Articulate It, So That The Market Clamours Eagerly For It!

You see, Martin Wilson and Peter Lisney are two of our Regional Marketing Consultants

They’ve helped me to hone our workshops until they’re much better than ‘good enough’!

And they should know!

For them… Marketing is not just “Something We Can Also Help You With, Ma’am”
It’s what they do… all day long.
They eat, breathe, think (and sleep) Marketing!

In other words… this is what they are really, really superb at!

(Whereas me… They just wheel me out to deliver workshops and seminars. And share my own marketing successes. It’s what I’m passionate about!)

Now they’ve done it again, with this June Workshop called “Standing Out From The Crowd”.

Because, in our view, Marketing (even if you feel you have a Knock-Their-Socks-Off Service Model) will be the critical advantage in the furiously competitive marketplace of tomorrow!

This ‘Standing Out From The Crowd’ workshop is one of a series of 4 Intensive Marketing MasterClass Modules we’ll be running this year.

And we’re offering a 55% Early Bird Discount for this module.

(I know, that’s ridiculous!
But Martin explained how this fitted into our overall marketing strategy.
So, I listened.)

What Will You Learn In This Workshop?

• How to avoid being lost in the melee of ‘me too’ advisory practices
• How to stand out – and dominate – in the crowded marketplace
• How to attract only the profitable and fulfilling clients you want
• How to lay the foundation for alliances with influential Professional Introducers
• How to leave other New (and Old) Model Advisers in your wake
• How to position yourself as the obvious choice for quality clients 
• Where to start in developing a stunningly successful brand

What Will You Get Out of This Workshop?

• Targeted action plans to help you produce measurable client-attraction results
• Audio recordings of the workshop. Recall precisely what you learned, whenever and wherever you want
• Insights into marketing strategies that have launched brands to world dominance
• Access to real life strategies that will leave competitors confused
• Templates, checklists and workbooks to help you engage your team and monitor progress
• Peer-to-peer networking, benchmarking and team inspiration.

Enough Of The Explanations … Let’s Look At The Headline Facts!

The Dates:…        7th and 9th June
                        9:30 am to 4:30 pm

The Venues:        London and Manchester Airport (respectively)
                        London details here
                        Manchester details here

CPD Points:           10.5 for this workshop. (42 for the whole programme)

 So…Tuesday 7th June…
It’s the Hoxton Hotel, City of London

Thursday 9th June…
It’s The Radisson Blu at Manchester Airport  

The Question Is… What’s The Investment for Your Seat At ‘The Standing Out From The Crowd’ Workshop?

Well… normal price, to attend this module within the 4-workshop programme ? … £445 (ex VAT)

But Hold On! 
Because we’ve created a ridiculous Heavily Discounted Workshop Package for you!

It looks like this…

• Bring A Friend (even from another advisory practice)… Just £394 (ex VAT) for the 2 delegates together!
• I make that a mere £197 each (ex VAT) !
• Which means we’ve discounted the price for each of you by a massive 55% !

Oh… please bear in mind that some seats are already taken.
We only have room for 6 more at each venue.

Apart from which, this Early Bird Package only lasts until 5 pm Friday 20th May!

There’s no question… this is a ‘throwaway’ investment!

So… Why Not Reserve Your Early Bird Seat NOW (while you can)!

To Book Your Place At London … Simply Click Here!
(And don’t forget to confirm your full name – and telephone number)

To Book Your Place At Manchester Airport … Simply Click Here!
(And don’t forget to confirm your full name – and telephone number)

Better Reserve Your Place – Right Now!

And then you can review the whole 4-Workshop Programme here >>>

There’s a new breed of Financial Advisers and Planners who already understand  ”How To Get Clients They Really Want… Lining Up To See Them… On THEIR Terms”

The Question Is… Will You Be Amongst Them?